Process
Short sprints, a weekly check-in, a number for every release.
Every release is measured by a business metric, not just by a feature shipped.
The 5-step path
The same path for every project.
Marketing comes before development, so the product is built around what the audience wants to buy, and after, to get it known.
Understand
Market, competitors, audience: we shape the offer and the message before writing a line of code.
Build
The site, app or software, shipped with tracking, sales pages and capture forms already in place.
Launch
Brand, content, social accounts set up and first campaigns, from day one.
Sell
Ads, SEO, email, WhatsApp and funnels to bring customers in and bring them back.
Measure
Cost per sale and return on ad spend: the numbers tell us where to put the effort next.
Step 5 loops back either to new campaigns or to product improvements. The numbers decide.
How we work
What you can expect from us.
A single project lead
Your contact from start to finish. They coordinate both teams so nothing falls through the cracks.
A weekly check-in
What shipped, what it changed, what comes next. On WhatsApp, Slack or video call.
Short sprints
Frequent releases you can see working, instead of one long black box.
Security by design
Vulnerability testing before every launch, by a team that practises offensive security.
Reporting in numbers
Cost per sale, return on ad spend, conversion: dashboards rather than impressions.
Ready to sell at delivery
Conversion tracking, sales pages and capture forms ship with the product, not bolted on later.
Tooling
Our toolbox.
- Web & apps
- Next.js, React, Node.js, Laravel, Supabase, PostgreSQL
- Mobile
- Flutter, React Native
- E-commerce
- Shopify, WooCommerce, custom stores
- Payments
- Mobile Money (MTN, Orange), Stripe, African aggregators
- AI & automation
- AI agents, WhatsApp chatbots, n8n, APIs
- Hosting
- Cloud and self-hosted, backups, monitoring
- Advertising
- Meta Ads Manager, TikTok Ads, Google Ads, LinkedIn Campaign Manager
- Analytics
- Google Analytics 4, conversion pixels, Looker Studio
- Design & content
- Figma, Canva, video editing, UGC library
- Email & CRM
- Brevo, Mailchimp, WhatsApp Business API, client CRM
- Project management
- Notion, Trello or Linear, Slack or WhatsApp
Got a product to sell?
Tell us where you stand. We come back with a first read of your project and how we would tackle it.